![]() ![]() ![]() On a recent earnings call, Rivian CEO RJ Scaringe said, “We are no doubt experiencing one of the most challenging supply chain environments the automotive industry has ever seen.” Competitor Rivian became the first company to deliver an electric truck to customers back in late 2021, though it did fall short of expected production numbers amid widespread supply chain disruptions. This news comes after Tesla delayed production of its Cybertruck until at least 2023. In fact, its electric vehicle sales numbers in 2021 made it the second-largest EV maker in the U.S. While few details are available about Volkswagen’s truck, the Journal reports that it would be produced in North America, where Volkswagen has seen success with its other electric models. electric truck market is expected to see 70% growth between now and 2026.Īs part of that growth, The Wall Street Journal reported last month that Volkswagen may introduce a new electric truck option, going head to head with Tesla’s futuristic Cybertruck, Rivian’s direct-to-consumer R1T, and the forthcoming Ford F-150 Lightning. has the largest electric truck fleet in North America, with medium duty class 5 and 4 trucks leading the way. But now, electric trucks are offering an exciting and profitable entry point for those brands, presenting a new opportunity for increased market competition. truck market, foreign auto brands have generally avoided introducing too many other models. With notable American brands like Ford and GM leading the highly competitive U.S. Welcome to this week’s edition of the Thomas Index Report. ![]()
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